Semalt: FAQs About SEOs
When it comes to SEOs, there are several possible thousand questions you could ask. This is natural, and you shouldn't be afraid to ask them. Answering such questions is the fundamental reason behind Semalt's customer care option. On our website, there's this tiny box you could talk to our team of customer care representatives that are always willing to answer your questions.
Questions are important and an essential part of life, we wouldn't grow, evolve, or learn new things if we do not ask questions. Every day, we ask ourselves, the internet, or those around us questions to help clarify things, and we expect you to do that when it comes to SEOs.
SEO is a broad field; after taking a tour through the Semalt website, you will have a pretty good idea of just how large SEO can be. With so many technical aspects, SEO can begin to sound like rocket science in no time. With Semalt managing your website, you wouldn't need to know everything about SEOs simply because you can invest that time to making your business better.
Feel free to ask any question, there’s no useless question!!!
SEO related frequently asked questions
- What does SEO stand for?
Defining this is quite complicated, just kidding. SEO simply stands for Search Engine Optimization. You use it when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal of increasing your organic traffic.
- Which is better, SEO, or PPC?
This question is a little like asking how much do you value cash over results? You can probably come up with an argument for either, but the reality is, both are vital to the success of many websites. And who says you can't use both?
- Which is better, SEO, or SEM?
SEO is just one discipline under SEM (Search Engine Marketing). SEM is the umbrella under which you market your website, and it includes PPC and SEO.
- Where can I study SEO?
There are a ton of great resources on the Semalt website if you're trying to learn how to use SEO. There are short tutorials like ours and other sophisticated explanations and books you can find online.
- Which SEO software is best?
Again, this is a good argument with no obvious winner. Your SEO software should be able to meet your needs. Once it can do that perfectly, you can consider it to be the best SEO software, and you may just be right.
- What is on-page SEO?
On-page SEO refers to SEO tactics utilized on or within a page to help improve its ranking on SERP. On-page SEO involves your use of both content and the HTML source code of a page (this includes image optimization, keyword optimization, Schema markup, and all SEO tactics you make on your page.), but it excludes external links and other external SEO signals.
- Where will SEO go this year?
This is a tricky one. In 2020, many businesses have indeed ruined some plans for businesses, but have it? Many websites are taking advantage of the increased number of internet users every day. Initially, the plan for voice search was that by 2020, 50% of all searches would be voice searches by Comscore. To prove this, you can look at the number of articles published in the past year about “optimizing the snippet features."
- How is SEO changing?
SEO is always changing as search engines keep on updating their policies. But there is a significant change in the shift towards mobile-centric websites. Mobile digital media time in the US shows how mobile users have now surpassed desktop users by 51% to 42%, and mobile users are set to continue growing. Recently we've also seen Google consider how websites behave on mobile devices to determine their ranking. Going forward, you should try and improve your website on mobile devices; however, Semalt can get that done for you in no time.
- Where do I start my SEO strategy?
What have you done to improve your website's performance on search engines thus far? If the answer is nothing, maybe that's why you don't appear on Google SERP. You need to use the services Semalt provides or apply some of the rules listed on the Semalt website to get on track to becoming the best website out there. You should also run an analysis on your website to discover areas that need corrections.
- What is keyword research?
Semalt has an entire article dedicated to answering this, and it is a great question. Keyword research helps you determine the keywords you need to optimize on your website. Keyword research helps you determine the words people are entering into search engines so you can publish keywords related to these queries in your web pages that will then show up as results for those queries.
- How do I conduct keyword research?
You could use several tools provided by Google. SEO marketing companies like Semalt also provide such services. Some excellent tools you can use are Google keyword planner, SEO elites, WordStream’s Free Keyword Tool. You do not need to use all of these tools like a time. You just need to find one you're comfortable with; then, you ask yourself some questions like what are some parent topics related to my websites, my products, and related to a blog post you want to write. When you start with a broad topic, you can generate a list of possible keywords.
- Where do I put my SEO keywords?
Your keywords can be put anywhere on your website or webpage. However, there are optimum positions you could put your keywords. They include your
- URL page
- Page title
- H1, H2
- And finally, the content of the webpage.
However, it is wise to keep your use of keywords under 2% of your total word count.
- Will blogging help SEO?
Yes, this is because you create a new opportunity whenever you create new content. This presents a new reason to get ranked, which affects your website. The more professional your use of SEO in your blog post is, the wider the net you cast into the ocean of internet viewers.
- Will HTTPS affect SEO?
Yes! HTTPS is only a more secure form of HTTP hence the S meaning secure. This addition makes Google favor your website, knowing that its user's data is secure. So it also recognizes HTTPS as a ranking signal. HTTPS is also faster than HTTP, which is beneficial because Google considers site speed. So yes, your ranking is influenced by HTTPS.
- Are SEO Meta tags important?
Yes, but not all of them. There are four kinds of Meta tags:
- Meta Keywords Attribute: these are a series of keywords you find relevant to the page.
- Title Tag: The title of a page.
- Meta Description Attribute: this is a brief description of the use of the page.
- Meta Robots Attribute: An indication to search engine crawlers (robots or "bots") as to you want them to do with the page.
- What is robots.txt?
Robots.txt is the text file that is stored within your website’s top-level directory. It instructs search engines on how to navigate your website.
- What are SEO backlinks?
In answering this question, you first need to understand that the internet is made up of two things—content and links between content. When search engines first started indexing web pages, it needed something to show which websites are relevant to certain queries. Search engines discovered that the quality and number of backlinks pointing to a page could be used as a way to know which webpages were important. These links served as a vote of confidence from one site to another. The more the backlinks a website had, the more other websites had confidence in its content which is valuable in the eyes of the search engine, and a way to achieve a high ranking.
- Follow vs no-follow links: What's the difference?
Follow and no-follow links are differentiated by only equity, where follow carries link equity, no follow doesn't.
- What is link equity?
Link equity was formally known as "link juice." It refers to the amount of clout a link transfers from one web page to another. Before no-follow links came into existence, all links carried link equity and spam, and it was a sure way to get your pages to rank higher. This made it possible for several sites owned by the same person to appear on the first page of the SERP. Blog comments were also flooded with links to irrelevant content. Today, users can still click through from one page to another using the no-follow links; but search engines have become more advanced, and they don’t follow these links when they crawl the web so as not to grant link equity unnecessarily.
- What is domain authority?
A website’s domain authority represents a website's ability to rank in the search engine. A site’s domain authority is set by the link equity its pages share.
- What is link building?
Link building is an SEO strategy by which a website acquires new links from other host websites. Link building involves both internal and external links, which can help boost the page’s authority, but external links one is harder to achieve than the other!